There’s nothing like gameday at James Madison University. The energy, the tailgates, the sea of purple and gold—it’s a tradition that every Dukes fan looks forward to all week long. But before you head to Bridgeforth Stadium, make sure you’re fully stocked with all the essentials to make gameday unforgettable.
1. Gameday Apparel
Nothing says “Go Dukes” like rocking your JMU gear. Whether you prefer a comfy tee, a bold gameday sparkle top, or a cozy sweatshirt for cooler evenings, the right outfit sets the tone for cheering the Dukes to victory.
2. Clear Stadium Bags
Security rules require clear bags, so don’t get held up at the gate! A stadium-approved JMU clear tote or crossbody makes it easy to carry your essentials while still repping your Dukes pride.
3. Drinkware for Tailgating & Beyond
From stainless steel tumblers to water bottles, having the right drinkware keeps you refreshed at the tailgate and in the stands. Plus, it’s a great way to show off that JMU Dukes logo all season long.
4. Flags & Tailgating Gear
Your tailgate isn’t complete without some Dukes flair. Fly a JMU flag high, deck out your setup with purple and gold, and let everyone know which team you’re cheering for—the Dukes!
Stop By Purple Nation Before You Head to the Game
No matter what you need for gameday, Purple Nation has you covered. From clothing and clear bags to drinkware, flags, and more—we’re your one-stop shop for all things Dukes.
Stop by one of our locations on your way to JMU and gear up for gameday. Go Dukes!
Glen Allen – Booths H2, B7 & B9
Dulles – Booth D3
Virginia Beach – Booth E22
Sterling – Booth B15
Midlothian – Booth D6